Dubai Summer Surprises 2024 Begins Today

Dubai Summer Surprises (DSS) kicks off today, June 28, and promises an exciting series of events over the next 10 weeks. 

The opening weekend of Dubai Summer Surprises (DSS) 2024 has arrived, marking the beginning of 10 weeks filled with unique events, unbeatable shopping deals, and a variety of exclusive experiences that highlight the best of Dubai. This annual festival, organized by Dubai Festivals and Retail Establishment (DFRE), kicks off with a vibrant celebration across the city’s malls today and tomorrow, featuring a dynamic mix of live entertainment, including music, dance, and performing arts. Visitors can expect an array of exceptional offers and activities, from mega discounts and exclusive product launches to culinary delights and family-friendly entertainment, creating a festive atmosphere that is both captivating and welcoming.

As DSS 2024 sets the stage for a summer of endless fun and brilliant bargains, the opening weekend promises to light up Dubai with its spectacular festivities. Malls will be adorned with themed decorations and interactive installations, providing a delightful backdrop for the plethora of activities on offer. Shoppers can take advantage of incredible sales, enter raffles to win luxurious prizes, and enjoy a variety of food festivals and culinary pop-ups. The event also features special zones for kids and live performances that cater to all ages, making it a perfect outing for families. With so much to see and do, DSS 2024 is poised to deliver an unforgettable summer experience, inviting everyone to explore and enjoy all that Dubai has to offer.